Düsseldorf based Afew Store celebrated on Saturday the 25th their reopening together with Adidas
Afew, founded in 2008, rebuild in the past two months their store into a much bigger one. The new place is full with cool features that made it a must see for sneaker enthusiast when being in Düsseldorf.
First of all every wall is movable and magnetic, this mades the store completely transformable depending on the use of it, from Sneaker Store it could be change into a Gallery, a Consignment Store or an Event Location. Then they put a special reflective green paint on the floor that glows in the dark and also introduce a computer system were you can check the sizes available of every shoe without having to ask any member of the stuff. Finally they have as part of the decoration collections of Bearbricks and personal sneaker grails from the workers such as Adidas Yeezys, Air Maxs and old Jordans.
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Biggest sneakermarket in Europe start its 2017 season in Düsseldorf.
The biggest sneaker marketplace Europe began its awaited 2017 tour in Düsseldorf. The two days event took place the 28 and 29 January in the Postpost Grand Central near to the main train station of Düsseldorf. These event was in someway different than the normally Sneakerness we have seen years before, because it also included a Streetstylecon wich already started on Friday the 27th.
Sneakerness started in Bern in 2008 and now has grown to be the European “Sneakercon”, every year the event hit cities such as Paris, Berlin, Amsterdam, Cologne, Munich, Warschau and Düsseldorf. I got the opportunity to be there friday and saturday and I was able to “bounce back” after taking the L I took on the NMD OG Release. A few impressions and shots of the first day beneath. Enjoy.
The Streetstylecon started on friday at 15 pm, when we arrived there it was really not much going on and the workers where still preparing things for the evening and the next day. After getting our armbands and seeing how empty the location was we decided to go to the city to get something to eat and to check Afew store.
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